Chat with us, powered by LiveChat
Save 15%
Early bird price: $645.00 $765.00
LinkedIn RecruitmentOnline Course — Delivered Live
trustpilot
icon1 week duration
iconTwo 2.5 hour live sessions
icon100% Trainer-led
Course overview

This intensive online course is specifically designed for recruiters and HR professionals looking to maximise use of LinkedIn to recruit top talent. Learn from industry best practice and get-up-to-speed on the latest LinkedIn developments to drive real results.

Key benefits

Take these learning outputs away with you:

  • Recruit top talent

    Develop market-leading understanding of LinkedIn

  • Master LinkedIn

    Best practice guidance on sourcing candidates and promoting job placements

  • Drive job ad applications

    Expert guidance on getting the most out of LinkedIn advertising

  • Grow an active community

    Successfully set up LinkedIn groups

  • Keep ahead of the competition

    Benchmark against industry best practice

How it works

Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

howit1

Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

howit1

One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

howit1
Workshop Program

This dedicated LinkedIn recruitment online course will help you get to grips with the multitude of ways LinkedIn can propel the recruitment process.

Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt. Master LinkedIn Advertising to dramatically boost job applications.

Tried-and-tested LinkedIn techniques will be covered in depth, utilising the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the course ready to maximise the opportunity LinkedIn presents to fast track the recruitment process and drive top results.

Class One
LinkedIn Specialist Insight
  • Demographics: Insight into LinkedIn’s user base and usage rates across Britain
  • Up-to-the minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment
LinkedIn Recruitment Strategy
  • Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
  • Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs
LinkedIn Profile Pages
  • Company strategy: Developing a coherent strategy of best practice across your employee base
  • Network visibility: How to engage a targeted network of contacts on an ongoing basis
Growing Your Connections
  • Current contacts: Extend your network easily across your email contacts
  • Advanced search: Locate targeted industry professionals to connect with
  • Offline marketing: Guidance on publicising your LinkedIn presence offline
  • Company engagement: Best practice for engaging companies and spurring them to join your network
  • Requests for introductions: Advice on maximising use of LinkedIn referrals
LinkedIn Network Engagement
  • Timing: Planning your activity around when industry professionals are most active on LinkedIn
  • Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
  • Relationship management: Tactics to boost your contacts’ visibility and generate long-term goodwill
LinkedIn Company Pages
  • Setting up: Establishing a branded LinkedIn Page presence effectively
  • Google: Optimising your LinkedIn Page for search engines
  • Online video: Integrate video into your Company Page to boost engagement levels
  • User accounts: How to manage set-up of personal and company profile accounts for the long-term
  • Status updates: Target your updates by company size, industry, job function, seniority or geography
LinkedIn Recruitment Content Strategy
  • Employee decision-making process: Understanding the role of social content in driving final decision
  • Recruitment content attributes: Research insight into content characteristics that generate attention
  • Value proposition: How to set a proposition that appeals to your target candidate
  • Value proposition canvas: Framework for setting your own content strategy
  • Persuasion tactics: Reciprocity, commitment & consistency, consensus, affinity, authority and scarcity
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximise engagement
LinkedIn Candidate Outreach
  • LinkedIn InMail: How to best use LinkedIn’s email messaging function to engage candidates
  • Message content: Topics and message themes to deliver best response
  • Event promotion: How to maximise exposure of your recruitment events across LinkedIn
  • Setting up your own LinkedIn Group: Setting a focus, growing a membership, driving discussion
  • Joining 3rd-party LinkedIn Groups: Selecting groups to join, starting discussions, gaining visibility
  • LinkedIn Pulse: Understand the full workings of LinkedIn’s personalised news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
Class Two
LinkedIn Groups - Setting Up Your Own
  • Focus topic: Researching and determining a topic for your group to maximise results
  • Open or closed group?: Guidance on best practice
  • Blocking individuals: How to prevent competitors joining your group
  • Search visibility: How to ensure maximum visibility in LinkedIn and Google
  • Growing membership: Proven techniques for organically growing a targeted community
  • Discussions: Instigating and managing LinkedIn Group discussions
  • Group announcements: Best practice use of email announcements to your group members
  • Group management: Designating admin responsibilities across your team
LinkedIn Groups - 3rd Party Groups
  • Selecting groups to join: How to best focus your time to drive most results
  • Popular discussions: Target the most active activity within a group for most visibility
  • Starting a discussion: Prepping a new discussion topic that adds value and generates debate
  • Top influencer: How to become one of the most valued participants in a group
  • Group analytics: Maximise LinkedIn’s detailed stats on group activity, demographics and growth
LinkedIn Mail
  • Best practice: How to best use LinkedIn’s email messaging function to engage candidates
  • Message content: Topics and message themes to deliver best response
  • Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
LinkedIn Pulse
  • Full overview: Understand the full workings of LinkedIn’s personalised news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
  • Content optimisation: How to ensure your news ranks highly in LinkedIn Today
  • Social influence: Best practice of LinkedIn Today to engage your network
LinkedIn Advertising
  • Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
  • Professional targeting: Target professionals based upon industry field, job title, location and company
  • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
  • Split-testing: Best practice for maximising ROI
  • Budgeting: Outline of cost structure and tips for minimising spend
LinkedIn Recruiter

 

  • Premium subscriptions: Full overview and recommendations for different levels of signup
  • LinkedIn Recruiter: Technical overview on features and advice on whether to sign-up
LinkedIn Recruitment Analytics
  • Metrics for success: Tried-and-tested metrics for measuring social recruitment results
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Competitor benchmarking: How to gauge your performance with your key competitors and wider industry

Request a detailed syllabus

Request syllabus
Schedule & times Schedule & times

The course is split over two 2.5 hour sessions – held on
Tuesdays and Thursdays – running over one week.

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

11:00 - 13:30

Class 2

11:00 - 13:30

Week 2
Class 3

11:00 - 13:30

Class 4

11:00 - 13:30

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-toʼ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Impartureʼs specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

img
Kate Addison
Carers UK
Really good insight into why people use each platform, and the way they use it - so content can be tailored most effectively. Came away with lots of quick wins and some more medium-term goals. What I learnt about LinkedIn has completely changed our plans, from focusing solely on our business page to working with senior members of staff to optimise their profile and host features that get sent out to their individual networks. Left the course feeling confident and inspired with heaps of ideas.
trustpilot
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Jennifer Begg
Trainer
Jennifer Begg
Jennifer has worked in media and communications for 11 years and have delivered thousands of hours of training in digital media and social media. From the commercial team at Guardian News & Media to developing educational Imparture curriculum and delivering large scale, national social media campaigns; she combines practical experience with training delivery.
  • Jennifer Begg

    Jennifer Begg

    Trainer

    Jennifer has worked in media and communications for 11 years and have delivered thousands of hours of training in digital media and social media. From the commercial team at Guardian News & Media to developing educational Imparture curriculum and delivering large scale, national social media campaigns; she combines practical experience with training delivery.

Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each class?

    Yes, the same trainer will run each of the classes related to this online course.

You are booking on:
LinkedIn Recruitment Online

Tuesdays + Thursdays/ 11:00 IET - 13:30 IET

2 classes in total / 1 week of instructor-led learning

  • Buy with Confidence

    7 day 'cooling-off' period on all purchases

  • Secure Checkout

    SSL Encryption ensures your details are safe.

  • Trusted & Proven

    Rated "Excellent" on TrustPilot by our 15,000+ customers.

We Accept:
EUR Euro