Early bird price: $1,185 $1,395
Social Media Marketing Immersive Online Course — Delivered Live
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview

Raise your social strategy to industry best practice by joining this intensive online course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates. Get up-to-speed with the latest developments to maximize your results.

Key benefits

Take these learning outputs away with you:

  • Develop a successful social media strategy

    Proven strategy frameworks to raise your activity to industry best practice

  • Content strategy best practice

    Grow a targeted and engaged community with the latest content tools and skills

  • Advanced measurement techniques

    Prove success with advanced metrics and KPIs to track performance

How it works
How it works
Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

How it works
Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

How it works
One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

Course program

Learn the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximize your results. Packed with best practice examples and in-depth practical advice, the course will provide you with a full understanding of social and its business opportunity.

Class one
Social Media Strategy
  • Planning: Developing a successful social strategy for your brand or client
  • Integration: How to effectively integrate social activity into your current communication plans
  • Essential creativity: How to creatively plan social campaigns
  • Ethics: Guidance on the codes of ethics and expected methods of engagement online
  • Legalities: Understanding the legal constrictions of engaging in social activity
  • Resourcing: How to resource social activity effectively
  • Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites
Reputation Management
  • Listening: How to best monitor conversations online and pre-empt breaking crises
  • Third party tools: Detailed advice on the pros and cons of available paid-for and free tools
  • Corporate voice: High level strategy for managing corporate reputation online
Content Strategy
  • Platform strategy: How to focus your time across social platforms that best fit your business objectives
  • Content calendar: How to build a working content plan to boost efficiency and drive results
  • Content type: How to best plan your mix of copy, image, video and other multimedia content
  • Creative development: How to creatively plan content to maximize community engagement
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
Community Management
  • Community engagement: How to best engage with your community and manage negative comments
  • Community growth: Proven techniques for organically growing a targeted community across your platforms
  • Paid boost: Maximize use of paid advertising options to boost your community growth
  • Offline-to-online: Utilizing offline marketing & PR activity to grow your community
Class two
Facebook

Facebook Page Management

  • Maximize effectiveness of your Facebook Page: Turning ‘Likes’ into long-term customers
  • News Feed optimization: How to maximize visibility in your community’s News Feeds
  • Engagement rate: How to drive high engagement levels and large volumes of comments and likes
  • Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
  • Compelling multimedia: Integrating video & interactive content to supercharge your Page & drive e-commerce
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Facebook guidelines: Working effectively within current Facebook restrictions

Facebook Advertising

  • Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • Database marketing: Target your ads to your email marketing database with Custom Audiences
Twitter
  • Profile customization: Best practice guidance on making your profile work for you
  • Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
  • Detailed mapping: How to find the most influential Twitter users across specific interest areas
  • Tweet scheduling: Priority times to tweet to maximize engagement
  • Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact
  • Custom timelines: Best practice advice on creation and promotion of custom timelines
  • Effective engagement: Pitching stories to the ‘Twitter Elite’ and inspiring people to Retweet
  • Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools
  • Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps
Blogging
  • Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic
  • Online influencers: How to find the most influential bloggers across specific interest areas
  • Effective pitching: How to pitch to a blogger with the correct etiquette and offer products for review
  • Blogger events: How to run successful blogger events and sync in tandem with traditional media events
Class three
LinkedIn
  • Personal Profiles: Developing a coherent strategy of best practice across your employee base
  • Company Pages: Maximizing the effectiveness of your LinkedIn Page
  • Building a network: How to connect with current contacts & targeted industry professionals
  • Status updates: Target your posts by company size, industry, job function, seniority or geography
  • LinkedIn Groups: Establishing a successful, engaged community
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside of your network
  • LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn
YouTube
  • Branded channels: Creating and customizing your YouTube Channel
  • Video production: How to creatively produce your own online video content
  • Organic promotion: Hands-on tips for driving views across the web
  • Pay-per-view: Overview of paid opportunities on YouTube
  • Managing comments: How to prioritize managing comments and dealing with negative posts
  • YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool
Instagram
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features
  • Instagram video: Expert advice on filming your own standout videos
  • Brand tagging: Maximizing use of Instagram’s feature allowing users to tag brands in photos
  • Instagram advertising: Full guidance on how to drive advertising results
Class four
Pinterest
  • Business accounts: Full overview of functionality available to businesses
  • Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
  • Rich Pins: Maximizing use of Pinterest’s latest technical innovation to its platform
  • Optimization: Optimizing your website for sharing on Pinterest
  • Maximizing traffic: Techniques for maximizing use of Pinterest to drive targeted traffic to your website
Google+
  • Latest changes: Get up-to-speed on Google’s latest plans for Google+
  • Business scope: Determine the commercial opportunity Google+ currently offers businesses
  • Technical overview: Understanding Circles, Hangouts and Ripples
  • Maximizing results: How to best establish a presence on Google+
  • Social search: Maximizing use of Google+ to boost online visibility
Snapchat
  • Technical overview: Full update on the platform and insight on recent and upcoming changes
  • Brand opportunities: Full overview of options available for brand engagement
Emerging Platforms
  • Ones to watch: Clear overview of the new social platforms gaining traction & related marketing opps
Social Media Analytics
  • Platform specific: Full overview of free proprietary analytics tools available on all social platforms
  • Measurement tools: Advice on the free tools available online for tracking social activity
  • Metrics for success: Tried-and-tested metrics for measuring performance
  • Google Analytics: Advanced techniques to track web traffic and page views
  • Search performance: How to measure impact in search engines
  • Competitor benchmarking: How to gauge your performance with key competitors and wider industry

Request a detailed syllabus

Request syllabus
Class schedule and times for Schedule & times

The course is split over four 2.5 hour sessions - held on Tuesdays and Thursdays - running over two weeks.

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

16:00 - 18:30

Class 2

16:00 - 18:30

Week 2
Class 3

16:00 - 18:30

Class 4

16:00 - 18:30

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

18:00 - 21:00

Class 2

18:00 – 21:00

Week 2
Class 3

18:00 – 21:00

Class 4

18:00 – 21:00

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Kate Addison
Kate Addison
Carers UK
Really good insight into why people use each platform, and the way they use it - so content can be tailored most effectively. Came away with lots of quick wins and some more medium-term goals. What I learnt about LinkedIn has completely changed our plans, from focusing solely on our business page to working with senior members of staff to optimise their profile and host features that get sent out to their individual networks. Left the course feeling confident and inspired with heaps of ideas.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Jacqueline Boone
Lead Trainer
Sam Flynn
Lead Trainer
Jacqueline Boone
Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes.
Sam Flynn
Sam is a social media speaker, trainer and strategist. For the past seven years she’s worked as a speaker for large events such as The Big Social Media Conference and the Social Media Summit. Sam delivers Imparture’s public workshops on social media recruitment and marketing in Manchester. She also provides online training for our delegates across the UK and US.
Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Who should attend?

    Marketing, Advertising, PR, Digital Marketing and ecommerce professionals – agency or client-side

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each class??

    Yes, the same trainer will run each of the classes related to this online course.

  • When will I receive my log-in details??

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class??

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

You are booking on:
Find out more:
Social Media Marketing Immersive Online Course — Delivered Live

Tuesdays + Thursdays / 16:30 GMT — 18:00 GMT

4 classes in total / 2 weeks of instructor-led learning

Total: £985.00