This online course is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.
Take these learning outputs away with you:
Learn best practice use of Google Analytics reports and data
Measure and compare performance across each of your marketing channels
Move beyond standard reporting activity
Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.
Each live class will include an opportunity to take part in group exercises with fellow course participants.
Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.
This Google Analytics immersive course assumes a basic level of understanding but provides a robust grounding in what Google Analytics can offer as well as providing you with everything you need to get up and running. It will develop your Google Analytics strategy, provide a complete overview and best-practice setup guide plus reveal how to optimize your account.
The course also provides a thorough tour of the many reports offered before embarking in the second half to take a look at more advanced techniques and tools for measuring performance, from conversion reporting and attribution modeling to segmentation and remarketing. There’s even a section to help you troubleshoot misfiring GA implementations.
Request a detailed syllabusRequest syllabus
The course is split over four 2.5 hour sessions - held on Tuesdays and Thursdays - running over two weeks.
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:
Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.
Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.
92% of past attendees would be recommend Imparture.
An average course rating of 9/10 from Fortune 500 companies.
Our expert trainers score 9.2/10 on average in feedback from course attendees.
Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.
Learn from our skilled trainers, with hands-on experience from the front-line.
Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.
Marketing and communications professionals and website staff who want to take their Google Analytics skills to an advanced level.
A certificate as proof of your attendance on the course is available on request.
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
Yes, the same trainer will run each of the classes related to this online course.
You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.
You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.
A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.