Early bird price: $1,185 $1,395
Digital Product Management Online Course — Delivered Live
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview

Book on this online course and learn how to navigate the product life cycle, from customer research to managing a roadmap and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey.

Key benefits

Take these learning outputs away with you:

  • Plan an effective roadmap

    Launch viable, market-ready products that anticipate customer needs successfully

  • Gain competitor intelligence

    Techniques & tools for competitive analysis of a feature or business idea

  • Test your product

    Identify the most important metrics & KPIs to predict success

How it works
How it works
Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

How it works
Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

How it works
One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

Course program

Get up-to-speed on how to best balance the various interlinking responsibilities a Product Manager faces to bring a product successfully to market. You will leave the classes with a clear understanding of the product management tools and techniques you need to launch viable, market-ready products that anticipate customer needs successfully.

Class one
Product Management Introduction
  • Customer focus: Clear working methods for translating customer needs into product ideas & features
  • Managing risk: Identifying the risks associated with implementing new products and features
Product Management - Roles & Responsibilities
  • Roles & responsibilities: Defining the various roles & responsibilities of a Product Manager
  • Product Manager qualities: What makes a good Product Manager
The Product Development Process
  • The product life cycle: Detailed overview of each stage and its related requirements
  • Development stages: Understanding the supporting groundwork required at each product life stage
  • Product development methods: Outline of the different methodologies for bringing a product to market
Class two
Customer Research & Analysis
  • Target customer identification: Tools and techniques to clearly establish your target customer
  • Customer research matters: Why a detailed grasp of customer expectations is vital for success
  • Customer research methodologies: Best practice techniques for observation and task analysis
  • Focus groups & interviews: How to plan and conduct in-depth customer research
  • User personas: How to draw from customer research to develop clear user personas
Product Validation
  • Product fit: How to establish an idea fits well with your product
  • Market fit: Establishing market viability and potential success rate
  • Minimum Viable Product: Clarifying the importance of building an MVP
  • MVP development: Step-by-step process for reaching an MVP
  • MVP evolution: How to develop your MVP to arrive at product & market fit
Building your Business Model
  • Business model canvas: Articulate your business plans clearly with a clear & simple framework
  • Business model components: Understanding the various interlinking components of any business model
  • Types of business models: Full run through of the different models at your disposal
Market Research
  • Competitor analysis: Techniques & tools for competitive analysis of a feature or business idea
  • Competitor landscape: How to establish the points of differentiation between current competitor offerings
  • Gauging opportunity size: Estimation tools for establishing the business opportunity
Class three
User Experience Design Strategy & Planning
  • Business benefits: Detailed overview of how UX planning create competitive advantage and increase ROI
  • User experience essentials: The fundamental ideas of UX, from users to contexts
  • User centered design: How to build a strong user focus into your product plans
User Experience Design Principles
  • Goal focus: How to align UX design with your business goals
  • Simplicity & clarity: A checklist of ways to create a clear, simple user experience
  • Common design patterns: How to work productively using common design elements
  • Visual logic: How to give your product design visual logic that users understand effortlessly
User Stories
  • Customer needs: How to create user stories to communicate customer needs with other stakeholders
  • Prioritizing product features: How to clearly prioritize different feature options
Wireframing & Storyboarding
  • Wireframe production: How to create wireframes to test ideas and preempt potential problems
  • Wireframing methods: Clear run through of sketch, lo-fi and hi-fi
  • Storyboard production: How to create storyboards to communicate context, user flows & interactions
Information Architecture
  • Introduction to IA: What Information Architecture is, and key IA terminology
  • Components of IA: The fundamental systems of organisation, navigation, browsing and searching
  • The IA triangle: An explanation of the role of users, goals and contexts in IA
  • IA scenario planning: How to plan your information architecture based on user scenarios
Class four
Product Testing
  • Metrics selection: How to identify the most important metrics & KPIs for your product
  • Test insights: How to analyse your results and calculate success rates
  • Usability testing: Advice on the full range of test types, and how to choose the right tests for your project
  • Heuristic evaluation: Best practice applications of heuristic evaluation techniques
  • Paper prototyping: How to use scenario planning to define new user experience design tests
  • A/B & multivariate testing: Learn more about these key testing methods and develop your own test program
Financial Modelling
  • Building your financial model: How to develop a financial model with your customer in mind
  • Pricing model options: Understanding the different approaches for launching a new product
  • Revenue forecasts: How to predict customer demand and likely revenue scenarios
Product Roadmap
  • Planning your product timeline: Identify & define clear stages in your product’s development
  • Pre-launch: A checklist for ensuring launch readiness
  • Pre-market fit: A working framework for ascertaining pre-market fitness
  • Post-market fit: How to gauge your product’s fit at market, and act on resulting insight
  • Building a product roadmap: Simple tools to build your product roadmap
Project Management for your Product
  • Agile principles: A comprehensive look at the key concepts in Agile project management
  • Agile management frameworks: An exploration of the different forms of Agile, including Scrum and Kanban
  • Key project stages: Full run through of the discernible stages in any project
  • Incremental delivery: The rationale and processes for iterative, incremental delivery
  • Why do projects go wrong? Challenges for Product Managers to watch out for
  • How to avoid failure: Checklist to follow to avoid failure
Stakeholder Communications
  • Presenting your product: Structuring your presentation effectively
  • Product pitches: Practical techniques and processes to follow to pitch to stakeholders most effectively

Request a detailed syllabus

Request syllabus
Class schedule and times for Schedule & times

The course is split over four 2.5 hour sessions - held on Tuesdays and Thursdays - running over two weeks.

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

16:00 - 18:30

Class 2

16:00 - 18:30

Week 2
Class 3

16:00 - 18:30

Class 4

16:00 - 18:30

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1

18:00 - 21:00

Class 2

18:00 – 21:00

Week 2
Class 3

18:00 – 21:00

Class 4

18:00 – 21:00

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Laura Bright
Laura Bright
Saffron Building Society
I thought the mix of the training was what made it so useful. The trainer gave real life examples, the exercises help you think differently and sharing the experiences of the people on the course all add to the theory based learning.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Diarmad McNally
Lead Trainer
Diarmad McNally
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Who should attend?

    Business and product owners guiding their own product launch.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each class??

    Yes, the same trainer will run each of the classes related to this online course.

  • When will I receive my log-in details??

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class??

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

You are booking on:
Find out more:
Digital Product Management Online Course — Delivered Live

Tuesdays + Thursdays / 16:30 GMT — 18:00 GMT

4 classes in total / 2 weeks of instructor-led learning

Total: £985.00