Early bird price: $1,185 $1,395
Digital Product Management Online Course — Delivered Live
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview

Book on this online course and learn how to navigate the product life cycle, from customer research to managing a roadmap and product launch. Learn industry best practice tools & techniques to guide development of your product and measure its success at each step of the journey.

Key benefits

Take these learning outputs away with you:

  • Plan an effective roadmap

    Launch viable, market-ready products that anticipate customer needs successfully

  • Gain competitor intelligence

    Techniques & tools for competitive analysis of a feature or business idea

  • Test your product

    Identify the most important metrics & KPIs to predict success

How it works
How it works
Live, trainer-led class

Join a programme of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes.

How it works
Interactive group exercises

Each live class will include an opportunity to take part in group exercises with fellow course participants.

How it works
One-to-one mentorship

Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work.

Course program

This four-part online course is essential for anyone looking to manage a product’s entire life cycle from initial conception to its final delivery and launch into the marketplace.

Start by learning critical skills to handle the initial conception of a product, from user and market research to determining the product’s viability. Discover how to incorporate user-experience design into the heart of your product and find out how to test your product’s development using cost-effective techniques such as wireframing and paper prototyping. Incorporate Agile methodologies into the product development plan and develop your roadmap to ensure it stays on track. Also find out how to effectively sell your product with the help of a strong business model and pricing structure.

This course will equip you with all the critical techniques and tools you need to successfully launch products that meet the market’s demands and will delight both users and stakeholders alike.

Class One
Product Management Introduction
  • Is your company product- or market-oriented? Find out the differences between product and market orientation, and which one fits best
  • Customer focus: Clear processes to help you develop products to meet customer needs
  • Risk management: How to spot the risks that come from developing new products and features
Product Management - Roles and Responsibilities
  • What makes a Product Manager: How to determine what they’re responsible for as well as their various roles
  • Qualities to look for: Discover what makes a good Product Manager
The Product Life Cycle
  • Breakdown of stages: Complete overview of each part of the process along with its requirements
  • Development stages: Best-practice guidance to setting the required groundwork to support each stage of a product’s development
  • Methodologies: Complete overview of the various ways to bring a product to market
Class Two
Customer Research and Analysis
  • Identify your customer: Expert tips and tools to clearly determine your ideal target
  • Customer research: Understand the critical role customer expectations play in determining if your product will succeed
  • Best-practice techniques: Learn customer research methodologies to observe and analyze tasks
  • In-depth customer research: How to prepare and conduct interviews and set up focus groups
  • Develop clear user personas: Best-practice guidance on drawing from your customer research
Product Validation
  • Is it a good idea? Determine if your idea matches your product
  • Market viability: How to confirm market fit and the potential for success
  • Minimum Viable Product: Why it’s crucial to develop an MVP, plus step-by-step development to reach and then evolve your MVP into something that fits both product and market
Building your Business Model
  • Establish a framework: Build a canvas to describe your plans clearly
  • Business model components: Know what they are and how they link together
  • Business model rundown: Comprehensive summary of the various models available
Market Research
  • Competitor analysis: Best-practice guidance to tips and tools to compare your feature or business idea with the competition
  • Competitor landscape: Techniques to ascertain the differences between products already in the marketplace
  • Determine size of opportunity: How to establish the viability of your idea using estimation tools
  • Competitive strategies: Complete overview of available strategies, and how to develop your own strategy using five key components
Class Three
User Experience Design Strategy and Planning
  • Benefits of UX: Comprehensive look at the business benefits of good planning, from competitive advantage to better ROI
  • UX essentials: The key building blocks of user experience design, from users to contexts
  • Stay user-focused: How to place user-centered design at the heart of your product development
User Experience Design Principles
  • Align UX with business goals: How to focus your targets
  • Clear and simple UX: Essential checklist to follow
  • Common design elements: How these aid in developing a more productive workflow
  • User-focused visuals: Make sure your product design is easy to understand and follows a visually logical progression
  • From Voice to IoT: Make sure your digital user interface supports the right kind of experience
User Stories
  • Communicate customer needs: How to raise awareness with other stakeholders through user stories, plus prioritize feature options
Wireframing and Storyboarding
  • Wireframe production and methodology: Test ideas and anticipate possible issues using sketch, lo-fi and hi-fi methods
  • Storyboard production: Tips and techniques to communicate interactions, user flows and context
Information Architecture
  • Key concepts: IA explained, and its fundamental components broken down
  • The IA triangle: How users, goals and contexts connect
  • Plan information architecture: Best-practice guidance for setting up user scenarios
Class Four
Product Testing
  • Select metrics and KPIs: Identify the ones critical to your product, plus test insights to determine likelihood of success
  • Testing techniques: Detailed look at heuristic evaluation, paper prototyping, A/B and multivariate testing, and usability testing – plus which ones are appropriate for your specific product
Financial Modelling
  • Set up your financial model: Make sure it’s customer-focused
  • Pricing model options: Comprehensive look at what approaches are available when launching a new product, plus how to predict customer demand and make revenue forecasts
Product Roadmap
  • Build a timeline: Break down your product development into clearly identified and defined stages
  • Pre-launch checklist: Make sure you’re ready to launch
  • Pre- and post-market fits: Frameworks to determine market readiness both in the run up to – and after – you launch
  • Product roadmap: Clear tools to help develop your road to market
Project Management for your Product
  • Agile principles: How Agile project management works
  • Key stages: Learn the key stages common to any project
  • Iterative and incremental: The argument for – and processes involved in – incremental delivery
  • Which Agile framework? A comprehensive overview of Scrum, Kanban and other Agile processes
  • Avoid failure: A handy checklist of pitfalls to look out for, and how to avoid them
Stakeholder Communications
  • Presentation structure: Tips to help plan your presentation
  • Product pitches: Best-practice tips and procedures to help deliver a persuasive pitch to stakeholders

Request a detailed syllabus

Request syllabus
Class schedule and times for Schedule & times

The course is split over four 2.5 hour sessions - held on Tuesdays and Thursdays - running over two weeks.

Week 1
Class 1

16:00 - 18:30

Class 2

16:00 - 18:30

Week 2
Class 3

16:00 - 18:30

Class 4

16:00 - 18:30

Week 1
Class 1

18:00 - 21:00

Class 2

18:00 – 21:00

Week 2
Class 3

18:00 – 21:00

Class 4

18:00 – 21:00

Post training support

We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

  • Imparture playbook library

    Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

  • Full access to training materials

    Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

  • Ongoing support

    Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Past attendees feedback
  • Course rating

    92% of past attendees would be recommend Imparture.

  • 9/10 Trainer score

    An average course rating of 9/10 from Fortune 500 companies.

  • Highly recommended

    Our expert trainers score 9.2/10 on average in feedback from course attendees.

Jenny Patel
Jenny Patel
I liked the digital product training, great trainer, very easy paced and digestible information.
Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer.

Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Diarmad McNally
Lead Trainer
Diarmad McNally
Derm has more than twenty years experience in design, development and user experience roles and runs his own design agency. He enjoys bringing real life experience to training courses.
Frequently asked questions

Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Who should attend?

    Business and product owners guiding their own product launch.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each class??

    Yes, the same trainer will run each of the classes related to this online course.

  • When will I receive my log-in details??

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class??

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

You are booking on:
Find out more:
Digital Product Management Online Course — Delivered Live

Tuesdays + Thursdays / 16:30 GMT — 18:00 GMT

4 classes in total / 2 weeks of instructor-led learning

Total: £985.00