Facebook mobile advertising: Is it the future?With people becoming more reliant on their mobile devices, we look at how Facebook is adapting its advertising...
Why Twitter must be part of your marketing strategyTwitter is an essential marketing tool for SMEs who want to engage with their customers — once you know whe...
Measuring the success of Twitter marketing. Part 2: building an analytics frameworkDiscover how to measure your influence when building brand awareness via ad campaigns on Twitter....
Measuring the success of Twitter marketing. Part 3: using third-party analytics toolsOur pick of the best third-party tools for gaining deeper insight into the performance of your Twitter marketi...
How to run a Twitter ad campaign. Part 5: measuring ad performanceOnce you’ve created the perfect Twitter ad campaign, how to do you measure its success?
Measuring the success of Twitter marketing. Part 1: which metrics?What metrics should your business be measuring to determine the success of its Twitter marketing?...
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